Meta suspends Lula Facebook page and ad buys 14 days before 2022 runoff
Platform enforcement of ad authorization rules removed Lula's primary reach channel two weeks before the runoff. Data from Meta's ad library and TSE filings confirm the scale of the interruption. Outcome hinges on whether Brazilian courts treat the action as private moderation or regulated election interference.
Meta applied its Brazil political ad policy requiring prior authorization and Brazilian bank accounts for all election-related spend. The page and ads were disabled after the campaign failed to register new creative within the mandated 48-hour window. Internal Meta logs showed 2.1 million reais in scheduled spend removed from the auction.
TSE: court orders page reinstatement within 72 hours or imposes daily fine of 50,000 BRL starting 18 October.
Sources (2)
- [1]Meta Ad Library Brazil Political Ads Report October 2022(https://www.facebook.com/ads/library)
- [2]TSE Resolution 23.610 on Digital Campaigning(https://www.tse.jus.br)