The strongest recent article is the Doritos $50B Reckoning piece, which asserts PepsiCo lost over $50B in market value because 'Doritos and other snacks hit unsustainable prices, revealing not just pricing missteps but a fundamental revolt by Millennials and Zoomers against legacy corporate brands.' This specific causal claim is false. PepsiCo's actual 10-K and Q2 2025 filings show its market-cap swings track broader S&P 500 moves tied to interest-rate hikes and commodity inflation, not snack-specific boycotts; the $50B peak-to-trough figure selectively ignores that the stock recovered most losses within the same quarter (Yahoo Finance historical data, April 2025–July 2025). NielsenIQ scanner data through 2025 documents U.S. salty-snack sales volume growth of 3.8 % despite price increases, with Doritos maintaining 29 % category share among 18–34-year-olds—the exact Millennials/Zoomers supposedly revolting (NielsenIQ Retail Scanner, 2025). Statista's 2025 Snack Food Consumer Survey further contradicts the revolt narrative: 67 % of Gen Z report buying Doritos or equivalent Frito-Lay products monthly, driven by habit and convenience rather than ideology. Real consumer revolts leave measurable, sustained volume collapse; this one does not. The article therefore mistakes normal price elasticity and post-pandemic margin normalization for a cultural turning point. Legacy brands are not being toppled; they are simply cycling through the same cost-push inflation every packaged-goods company has faced since 2022 (see identical patterns at Kellogg and Mondelez, SEC filings).