Massachusetts Lesbian Bar 'Last Ditch' Draws National Backlash After Relaxing Saturday Mask Rules to Boost Revenue

Last Ditch Bar and Arts Venue, a lesbian-focused bar and performance space in Greenfield, Massachusetts, opened in April 2025 with a strict mask policy requiring well-fitted KN95 or better respirators at all times (except while eating, drinking, or performing). The venue positioned itself as an accessible space for immunocompromised and disabled patrons within the local queer community. Facing declining attendance and revenue—including back rent and a $50,000 loan—the bar announced on August 31, 2026, that Saturday nights would become mask-optional to attract more customers and test full-capacity events. The change, while retaining the mandate on other nights, triggered intense online backlash. Critics accused the owners of ableism, eugenics, and complicity in a 'mass disabling event,' with some comments including threats such as hoping the venue would be 'firebombed.' The bar issued an apology on September 3 for the announcement's tone and held a community meeting on September 11. The story went viral after a September 22 Boston Globe Magazine article, drawing coverage from The New York Times, Newsweek, New York Post, and others, along with commentary from figures like Sen. Ted Cruz. Owner Jackie Matellian, the sole remaining founder operating the venue, has described personal hardships including living in her truck while working multiple jobs. The bar continues operations with the modified policy amid ongoing debate over balancing accessibility, financial viability, and community needs.