Global U.S. Favorability Tracker Exposes Fractured Alliances: Emerging Markets Outpace Traditional Western Partners

Morning Consult’s January 2026 America Reputation Tracker, covering 45 countries, reveals stark divergences in how the world perceives the United States. Israel and Nigeria lead with 83% favorable views, followed closely by Morocco, Vietnam, and Peru—underscoring robust support from strategic partners and emerging economies. India registers the highest favorability among major economies at 62%, surpassing several European allies.

In contrast, longstanding Western partners show marked declines. Nine of the ten lowest favorability scores originate from Western nations, including Canada, France, Germany, and Sweden. Factors cited in related analysis include trade tensions, NATO critiques, and policy uncertainties. Notably, U.S. favorability in China exceeds that in Canada, Belgium, and Sweden, highlighting how perceptions among rivals can outpace those of traditional allies.

This pattern aligns with broader shifts: emerging markets view the U.S. through lenses of economic opportunity and security partnerships, while Western sentiment reflects accumulated strains. Visual Capitalist’s visualization of the data, drawing directly from Morning Consult’s quarterly tracker, provides the granular rankings that episodic news often overlooks. The tracker, which surveys thousands daily across markets, updates quarterly and includes sector-specific metrics on country-of-origin effects.

These findings suggest realignments where anti-Western or isolationist undercurrents in Europe coexist with pragmatic engagement elsewhere, potentially accelerating multipolar dynamics in global affairs.