MokN's $15 million Series A, led by Google Ventures, positions the Paris startup as a pioneer in 'Active Identity Recovery' by embedding ultra-realistic honeypots that lure attackers into revealing stolen credentials before misuse. While the SecurityWeek coverage highlights the funding and Verizon DBIR stats on credential abuse driving 13% of 2025 breaches, it overlooks how this approach directly counters the daily financial hemorrhage from phishing—where individuals lose billions annually to scams that feel personal and infuriating. Traditional tools like MFA and password managers remain reactive; MokN flips the script by weaponizing deception, echoing historical active defense tactics from military cyber units but applied to enterprise identity. This misses the broader pattern seen in 2023-2025 reports from Mandiant and CrowdStrike, where credential stuffing surged alongside AI-generated phishing lures, rendering static monitoring obsolete. By expanding to the US and UK, MokN taps into markets where identity attacks dominate, yet risks include legal gray areas around honeypot engagement and potential escalation if attackers trace decoys back to defenders. Synthesizing DBIR data with IBM's Cost of a Data Breach Report shows credential abuse inflates breach costs by 20-30% on average, making phish-back not just innovative but a visceral counter to the helplessness victims feel—turning anger into operational advantage through proactive neutralization.