Meta paid $3B to 16.2M accounts including far-right creators in 2025
Meta's $3B 2025 payout program includes multiple Australian accounts posting white-nationalist and vaccine-misinformation content. Data from Meta disclosures and What To Fix archives confirm ongoing revenue despite internal policy violations. The arrangement exposes gaps between stated rules and actual enforcement under direct commercial partnerships.
ABC NEWS Verify used What To Fix archives of Meta's partner-publisher disclosures to identify four Australian accounts receiving revenue shares. Lennon has posted replacement theory material and neo-Nazi associations since at least 2024. The Noticer lost X access for hateful content yet retained Facebook payouts after a brief January-February 2025 interruption. Meta confirmed the accounts met eligibility thresholds for public reels and posts. Meta distributed nearly $3 billion across 16.2 million accounts in 2025. Victoire Rio of What To Fix noted that sanctioned-entity affiliates and repeat policy violators routinely appear in the dataset. Facebook's public statement that it does not police offensiveness leaves enforcement to automated thresholds rather than content review. Direct royalty agreements create a commercial relationship that existing terms of service do not address. Platform liability questions now intersect with Australian eSafety and EU DSA obligations. Similar patterns appeared in Meta's 2023-2024 ad revenue share reports where low-quality political pages captured disproportionate payouts. Regulators have not yet required exclusion lists tied to hate designations. Continued payments through 2026 would test whether Meta's enforcement gap persists under new transparency mandates. Operational response will likely involve expanded automated demotion rather than contract termination. Historical data shows Meta rarely removes monetization status once granted unless external pressure spikes. Accounts examined here remain active as of the August 2026 reporting date.
Meta: Accounts flagged for hate speech will still receive >2% of total 2026 payouts by December 2026.
Sources (3)
- [1]Meta Partner Publisher Disclosures 2025(https://www.facebook.com/business/help/publisher-monetization)
- [2]What To Fix Meta Archive(https://whattofix.org/meta-archive)
- [3]ABC NEWS Verify Investigation(https://www.abc.net.au/news/2026-08-06/ragebait-how-facebook-is-paying-controversial-creators/106940696)