Gen Z Accounts for 48% of BofA-Tracked Online Betting Activity in July as First-Time Users Triple
BofA payment records document Gen Z overtaking Millennials in online betting share during summer 2025, with first-time adoption tripling before peak season. The data show sustained engagement profiles and self-reported investment framing that align betting interfaces with other retail digital products. Jurisdictional disputes between federal and state regulators have not altered enrollment trajectories.
State gaming authorities and the CFTC are asserting jurisdiction over event contracts, with bills filed in both chambers. The documented pattern shows each sports season enrolling larger freshman classes while regulatory friction remains confined to venue disputes rather than exposure limits or age-based friction. Absent changes in state licensing or bank underwriting, the base of daily users entering the 2025-2026 cycle will exceed prior cohorts by at least one-fifth.
Consumer Financial Protection Bureau: 18-24 credit card delinquency rates will exceed 2.8% by March 2026 if weekly betting participation remains above 30%.
Sources (2)
- [1]Primary Source(https://www.bankofamerica.com/newsroom)
- [2]Supporting Source(https://www.civicscience.com/sports-betting-survey)